Color Palette
Create your color and copy it to the clipboard.
B0D581
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Shades
Shades are variations of a base color created by adding different proportions of black and white.
Create your color and copy it to the clipboard.
Shades are variations of a base color created by adding different proportions of black and white.
Discover the art of color selection and create beautiful color schemes for your projects with our interactive color picker and palette generator tools
Hue: Represents the color itself (like red, blue, green). Measured in degrees from 0 to 360 on the color wheel. Common hue positions include red at 0°, green at 120°, and blue at 240° for creating color harmony in design projects
Saturation: Controls the intensity or purity of the color. 0% is completely gray, 100% is fully saturated. Higher saturation creates more vibrant and attention-grabbing colors, while lower saturation produces more muted and subtle tones for professional designs
Lightness: Adjusts how light or dark the color is. 0% is black, 100% is white. Balancing lightness levels is crucial for creating contrast, readability, and visual hierarchy in user interfaces and graphic designs
Shades: Created by adding black to a base color, making it darker. Useful for creating depth, shadows, and visual interest in design elements. Darker shades often convey professionalism, elegance, and sophistication
Tints: Created by adding white to a base color, making it lighter. Perfect for backgrounds, highlights, and creating airy, light design aesthetics. Lighter tints often evoke feelings of purity, simplicity, and openness in visual compositions
Use the color picker to choose your base color by adjusting hue, saturation, and lightness.
Browse through the automatically generated shades and similar colors to build your palette.
Click on any color to copy its HEX value to your clipboard for immediate use in your projects.
Primary colors (red, blue, yellow) are the foundation of all other colors in traditional color theory. Secondary colors (orange, green, purple) are created by mixing two primary colors. Tertiary colors result from mixing primary and secondary colors together. Understanding primary, secondary, and tertiary colors is essential for creating effective color palettes, harmonious color schemes, and professional design work in graphic design, web design, and digital art
In digital design, we use the RGB color model (Red, Green, Blue) for screens and the CMYK model (Cyan, Magenta, Yellow, Black) for print. Our color palette tool uses the HSL model (Hue, Saturation, Lightness) which is more intuitive for designers to adjust colors precisely. RGB color model is perfect for web design, app design, and digital graphics, while CMYK is used for print design, brochures, and physical materials
Complementary colors are opposite each other on the color wheel and create high contrast, vibrant looks. Analogous colors sit next to each other and create harmonious, calm designs. Triadic colors are evenly spaced around the color wheel for balanced, colorful palettes. Complementary color schemes work well for call-to-action buttons and attention-grabbing elements, while analogous color schemes are perfect for creating peaceful, cohesive designs in websites and branding
Monochromatic color schemes use variations of a single hue through different shades, tints, and tones. This creates sophisticated, professional designs with subtle depth. Our color palette generator helps you create all these color harmonies easily. Monochromatic color palettes are ideal for minimalist designs, corporate branding, and elegant websites that need a clean, professional appearance
Red: Energy, passion, urgency, excitement. Perfect for call-to-action buttons, sales, and attention-grabbing elements. Red color increases heart rate and creates sense of urgency, making it ideal for clearance sales, fast food branding, and emergency notifications
Orange: Creativity, enthusiasm, warmth, friendliness. Great for creative brands, social platforms, and playful designs. Orange color combines the energy of red with the happiness of yellow, perfect for creative agencies, entertainment websites, and youth-oriented brands
Yellow: Optimism, happiness, clarity, caution. Ideal for highlighting important information and creating cheerful atmospheres. Yellow color stimulates mental activity and generates positive feelings, excellent for educational websites, children's products, and optimistic brand messaging
Blue: Trust, professionalism, calm, stability. Most popular color for corporate websites, financial services, and healthcare. Blue color reduces stress and creates feelings of trust and security, making it the top choice for banks, insurance companies, medical websites, and professional services
Green: Nature, growth, health, harmony. Excellent for environmental brands, wellness, and finance (growth/money). Green color symbolizes natural balance and renewal, perfect for eco-friendly products, organic foods, environmental organizations, and financial growth indicators
Purple: Luxury, wisdom, creativity, spirituality. Popular for beauty, premium products, and creative services. Purple color combines stability of blue with energy of red, ideal for luxury brands, beauty products, spiritual services, and creative portfolios
Black: Sophistication, power, elegance, modernity. Perfect for luxury brands, fashion, and high-end products. Black color conveys authority and timelessness, excellent for premium fashion brands, luxury automobiles, high-end technology products, and sophisticated websites
White: Purity, simplicity, cleanliness, minimalism. Essential for minimalist designs and creating breathing room. White color represents simplicity and clarity, fundamental for minimalist web design, medical facilities, wedding services, and clean modern interfaces
Gray & Brown: Neutrality, balance, reliability, earthiness. Great for backgrounds and supporting other colors. Gray and brown colors provide stability and grounding, ideal for background elements, professional layouts, natural product branding, and earthy aesthetic designs
Start by selecting a primary brand color that reflects your company's personality and values. Use our color picker to find the perfect hue, then generate complementary shades for secondary and accent colors. Export your palette in HEX format for use across all marketing materials, websites, and applications. A well-defined brand color palette ensures consistency across all touchpoints including websites, social media, print materials, packaging, and digital advertising, strengthening brand recognition and customer trust
For web design, establish a color hierarchy: primary color for main actions and branding, secondary color for supporting elements, neutral grays for backgrounds and text, and accent colors for highlights. Use our shades generator to create hover states, disabled states, and various UI element variations while maintaining visual consistency. Effective web color schemes improve user experience, guide user attention, increase conversion rates, and create accessible interfaces that work across all browsers and devices
Adapt your color palette for seasonal campaigns: warm oranges and reds for autumn, cool blues and whites for winter, fresh greens and pastels for spring, and vibrant yellows and bright colors for summer. Our similar colors feature helps you find seasonal variations of your brand colors that maintain recognition while feeling fresh and timely. Seasonal color adaptations keep your brand relevant, create emotional connections with current events and holidays, and allow creative flexibility while maintaining core brand identity throughout the year
Create stunning gradient backgrounds by selecting two or more colors from our palette. Use colors that are close in hue for subtle, professional gradients, or choose complementary colors for bold, eye-catching effects. Gradients work beautifully for hero sections, buttons, cards, and backgrounds in modern web design and mobile apps. Color gradients add depth, dimension, and visual interest to flat designs, create smooth transitions between sections, and can guide user attention naturally through your interface or composition
When creating dark mode versions, don't simply invert colors. Use darker backgrounds (not pure black) with adjusted saturation and lightness levels. Our HSL color picker makes it easy to create dark mode variants by reducing lightness while maintaining hue. Ensure sufficient contrast for text readability and reduce eye strain with muted, less saturated accent colors. Dark mode design reduces eye strain in low-light conditions, saves battery on OLED screens, provides user preference options, and has become expected functionality in modern apps and websites
Colors appear differently on screens (RGB) versus print (CMYK). Bright, saturated colors that look amazing on screen may appear dull when printed. When designing for print, choose slightly more saturated colors in our picker to compensate for CMYK limitations. Always request print proofs for critical projects to ensure color accuracy in final printed materials. Understanding RGB versus CMYK color spaces prevents disappointment with final printed products, ensures brand consistency across digital and physical media, and saves time and money by avoiding reprints due to color mismatches
A professional color palette typically contains 3-5 colors: one primary color, one or two secondary colors, and one or two accent colors. This provides enough variety for visual interest while maintaining cohesion. You can supplement with neutral colors (black, white, grays) which don't count toward your color limit. For complex projects like extensive websites or applications, you might extend to 6-8 colors including various shades and tints. The optimal number of colors depends on your project complexity, brand identity needs, and use case. Simple logos might need only 2-3 colors, while comprehensive design systems for large applications might require 8-10 carefully selected colors with multiple variations and accessibility considerations
HEX codes (like #B0D581) are hexadecimal representations of RGB values, commonly used in web design and CSS. RGB (Red, Green, Blue) uses three values from 0-255 for each color channel, perfect for screen-based designs. HSL (Hue, Saturation, Lightness) represents colors based on human perception, making it intuitive for designers to adjust colors. Our tool uses HSL for creation but outputs HEX codes for easy implementation in web projects. Each color format has specific advantages: HEX is compact and widely supported in web development, RGB is intuitive for digital design and matches how screens display colors, and HSL is best for creating color variations and understanding color relationships in design work
Start with a base color that represents your brand or project. Then use color theory principles: complementary colors (opposite on color wheel) for high contrast, analogous colors (adjacent on color wheel) for harmony, or triadic colors (evenly spaced) for balance. Our Similar Colors feature automatically suggests harmonious color combinations. Always consider the emotional impact and cultural associations of your colors, and test combinations for sufficient contrast and accessibility. Color harmony can be achieved through multiple methods including monochromatic schemes using tints and shades of one color, split-complementary using a base color plus two colors adjacent to its complement, or tetradic schemes using two complementary color pairs for rich, varied palettes
The best CTA button colors create strong contrast with the surrounding design while aligning with your brand. Red and orange create urgency and excitement, making them popular for sales and immediate actions. Green suggests positive action and is excellent for "Go," "Submit," or "Confirm" buttons. Blue builds trust for sign-ups and registrations. The key is ensuring your CTA button stands out from other page elements through color contrast, not just relying on a specific hue. Effective call-to-action button colors depend on your overall color scheme, brand identity, cultural context, and target audience. A/B testing different CTA colors can reveal significant conversion rate improvements, with some studies showing color changes alone increasing conversions by 20% or more when optimized for contrast and psychological impact
Accessibility requires sufficient contrast between text and backgrounds. WCAG 2.1 guidelines require a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Avoid using color alone to convey important information - supplement with icons, patterns, or text labels. Test your palette with color blindness simulators to ensure users with color vision deficiency can still understand your design. Our tool helps you create accessible color variations by adjusting lightness while maintaining hue. Creating accessible color palettes involves considering multiple types of color blindness including protanopia (red-blind), deuteranopia (green-blind), and tritanopia (blue-blind), using sufficient contrast ratios, avoiding problematic color combinations like red-green, and providing alternative methods of information display beyond color coding alone
Yes! All colors generated by our tool are free to use in both personal and commercial projects without any restrictions. Colors themselves cannot be copyrighted, though specific branded color combinations might be trademarked by companies. The HEX codes you create and copy from our palette generator can be used freely in websites, applications, logos, marketing materials, products, and any other design projects. Our free color palette generator provides unlimited access to create custom color schemes for any purpose including commercial web design, app development, graphic design, branding projects, print materials, product design, and marketing campaigns without requiring attribution or payment